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Micromatic

The Micromatic Business Simulation Game is designed for use in both graduate and undergraduate Strategic Management courses. Micromatic allows players to experience the kinds of issues that are involved in managing a small manufacturing operation ($2 million to $4 million in annual sales). The company sells its product in three sales regions, one of which can be either the European Union or China, thereby requiring players to manage exchange rate challenges. Players managing Micromatic must have a coordinated strategy that synchronizes their marketing, operations, and finance functions to achieve success. Each decision round requires players to make approximately 100 decisions.

Micromatic allows students to decide their company mission, goals, policies, and strategies. Student teams make their decisions on a quarter-by-quarter basis: determining price, sales and promotion budgets, operations decisions, and financing requirements. Students can play in teams or play alone; competing against other players or against the computer. You can use Micromatic for practice, tournaments, or for assessment. As the game administrator, you can change variable costs and the importance of marketing factors that impact market share.

Because of the number and type of decisions the student users must make, Micromatic is classified as a medium to complex business simulation game. This helps students understand how the functional areas of a business fit together without being bogged down in needless detail and provides students with an excellent capstone experience in decision-making.

Micromatic is a flexible and robust simulation that has been used for many years in a wide variety of undergraduate and graduate business courses. Within the simulation, the number of components and difficulty can be adjusted to accommodate a variety of course needs. Micromatic helps students feel connected to the course, developing bonds within their team and to the instructor. Students often tell us the simulation was one of the most fulfilling pieces of their business education.

  • Strategic Management -- MBA
  • Strategic Management -- Undergraduate
  • Entrepreneurship and Small Enterprise
  • Principles of International Business
  • Principles of Microeconomics

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Micromatic Screen Shot

Intuitive Interface

Our simulations use an interface that is easy to navigate. You will quickly learn where to find the information you need to expertly manage the simulation as it progresses.

Students love simulations

Simulations develop critical thinking; learners dynamically experience the consequences of different management decisions and develop a general management vs. specialist functional view of business. They test their managerial skills in a safe environment, learn from their mistakes, and try again. Learners understand the impact of decisions made by departments on the entire organization and practice working as a management team, and develop team building skills. Simulations are engaging and exciting!

Instructors love simulations

Learning Retention Pyramid Simulations connect theoretical knowledge with the real world type application by injecting competition into the learning process. This introduces excitement to the classroom and stimulates the emotions and increases retention. Simulations help you to connect to students and have great potential for research. Simulations demonstrate the practice of AACSB Assessment of Learning goals:
  • develop critical thinking
  • formulate business strategy
  • manage group and individual dynamics in an organization
  • evaluate financial position of a firm
Since incorporating the simulation into our capstone strategic marketing course in 2005, our graduating students have consistently commented on the positive contribution the program has made to their learning experience. The new media tactics and the new online interface have enhanced the value Maven provides for our students. Perry Broome Fanshawe College Mogul is a great tool to teach students to make critical business decisions in real-time. My students love it because they get first-hand experience running their own simulated business in a safe environment using what they’ve learned in their management, marketing, and finance classes. The students get to make key business decisions and see the impact those decisions had on their business immediately. Otis Williams, MEd Management/Marketing Instructor Cincinnati State Technical and Community College The support and input from the administrators of Maven has been tremendous and immediate. The team is completely dedicated to this platform – not just the software, but the student learning experience. We are regularly invited to participate in the process of identifying improvements and our suggestions are welcomed and implemented more often than not. The enhanced platform that we now call Maven has taken the already effective simulation to the next level! We feel the Maven team is truly our partners in education. Dawn Rovers Fanshawe College The students either loved or hated the simulation, because they didn't have all the information, there were no easy answers, and they didn't yet have the tools in their collective toolkits to tackle the tasks involved. However, the final presentations were great - they all talked about how much they had learned, how they had been challenged, how much more difficult it was to work as a team than they originally thought, and how valuable the experience had been. The successful teams quickly figured out the strengths of each member, and used those strengths to contribute to the success of their company. They also identified the value in analyzing data, watching break even, and communicating regularly with each other. Laurie Busuttil Redeemer College In subsequent courses, I have found myself making reference back to the Mogul experience, and students who had been through the simulation, understood exactly what I meant! Students who had been through the simulation brought the ability to think collectively, analyze data and move toward decision-making into concepts in different courses. I am working on the syllabus for next fall, and without a doubt Mogul will be a key part of the course! Laurie Busuttil Redeemer College My colleagues and I are big fans of Micromatic. Every semester we watch students recognize the limitations of book knowledge as they manage their simulated business. As a team exercise, it also gives students leadership and team-building experience. Over 90% of students rate Micromatic as an excellent learning experience. Paul Lapides Kennesaw State University As a two year community college we use Mogul as our capstone course for Management, Marketing, Finance and Accounting majors. It has proven to be a real challenge to students giving them the opportunity to work and learn in a simulated business environment.It provides a practical application and use of all of the various disciplines taught here including math and writing skills. Mogul allows students to ultimately see how the different aspects of a business come together. I highly recommend it!! James Macke Professor Emeritus Cincinnati State College The Maven simulation is exactly what I need for my class. I have been extremely satisfied with the support provided to me by the Maven Simulation designers. I have been using Maven for years, and the designers have continually improved the simulation experience and interface over that time. Dr. Robert D. Jewell Associate Professor Department of Marketing and Entrepreneurship Kent State University The technical support provided by the Maven developers has been outstanding. Any questions that I have had about the simulation have been answered to my satisfaction in a timely manner. Mark C. Hall, Ph.D. Professor Minnesota State University We have used Mogul since 2012 for all 3000 of our first year students. It is a great tool for integrating marketing, finance and operations taught in our across unviersity entrepreneurship course. Mogul has been well accepted by our students as a new way of self-directed and interactive teaching and learning. It truly improves the students’ analytical skills and I can see the excitement of our students every time they run Mogul business simulation. Ir. Dr. Nazrul Anuar Nayan National University of Malaysia We have been using Maven and its predecessor, Merlin for many years now. It has been an invaluable teaching tool for our capstone Marketing Strategies course designed specifically around the Maven platform. The real proof lies in what happens to the students over the course of a semester working with Maven. Some experience the jubilance of creating and executing a well thought out and strategically sound marketing strategy while others realize the ineffectiveness of a poor strategy. Either way, they all learn invaluable marketing lessons which could never have been learned in a traditional classroom. The simulation of a real-world business experience has a profound impact on our students. Dawn Rovers Fanshawe College

And this is what they said

Maven is the perfect compliment to the textbook. Our 100 student class receives both individual and team based experience managing a business. Business theory comes alive when students work with the software. And, the back end tools and reports make classroom management and assessment a breeze - even with 100 students.

Mike Nolan
Minnesota State University  
 
* See Another *

The technical support provided by the Maven developers has been outstanding. Any questions that I have had about the simulation have been answered to my satisfaction in a timely manner.

Mark C. Hall, Ph.D.
Minnesota State University  
 
* See Another *

We have used Mogul since 2012 for all 3000 of our first year students. It is a great tool for integrating marketing, finance and operations taught in our across unviersity entrepreneurship course. Mogul has been well accepted by our students as a new way of self-directed and interactive teaching and learning. It truly improves the students’ analytical skills and I can see the excitement of our students every time they run Mogul business simulation.

Ir. Dr. Nazrul Anuar Nayan
National University of Malaysia  
 
* See Another *

The Maven simulation is exactly what I need for my class. I have been extremely satisfied with the support provided to me by the Maven Simulation designers. I have been using Maven for years, and the designers have continually improved the simulation experience and interface over that time.

Dr. Robert D. Jewell
Department of Marketing and Entrepreneurship
Kent State University  
 
* See Another *

We have been using Maven for many years now. It has been an invaluable teaching tool for our capstone Marketing Strategies course designed specifically around the Maven platform. The real proof lies in what happens to the students over the course of a semester working with Maven. Some experience the jubilance of creating and executing a well thought out and strategically sound marketing strategy while others realize the ineffectiveness of a poor strategy. Either way, they all learn invaluable marketing lessons which could never have been learned in a traditional classroom. The simulation of a real-world business experience has a profound impact on our students.

Dawn Rovers
Fanshawe College  
 
* See Another *

Mogul is a great tool to teach students to make critical business decisions in real-time. My students love it because they get first-hand experience running their own simulated business in a safe environment using what they learned in their management, marketing, and finance classes. The students get to make key business decisions and see the impact those decisions had on their business immediately.

Otis Williams, MEd
Cincinnati State Technical and Community College  
 
* See Another *

My colleagues and I are big fans of Micromatic. Every semester we watch students recognize the limitations of book knowledge as they manage their simulated business. As a team exercise, it also gives students leadership and team-building experience. Over 90% of students rate Micromatic as an excellent learning experience.

Paul Lapides
Kennesaw State University  
 
* See Another *

Since incorporating the simulation into our capstone strategic marketing course in 2005, our graduating students have consistently commented on the positive contribution the program has made to their learning experience. The new media tactics and the new online interface have enhanced the value Maven provides for our students.

Perry Broome
Fanshawe College  
 
* See Another *

As a two year community college we use Mogul as our capstone course for Management, Marketing, Finance and Accounting majors. It has proven to be a real challenge to students giving them the opportunity to work and learn in a simulated business environment.It provides a practical application and use of all of the various disciplines taught here including math and writing skills. Mogul allows students to ultimately see how the different aspects of a business come together. I highly recommend it!!

James Macke
Professor Emeritus
Cincinnati State College  
 
* See Another *

In subsequent courses, I have found myself making reference back to the Mogul experience, and students who had been through the simulation, understood exactly what I meant! Students who had been through the simulation brought the ability to think collectively, analyze data and move toward decision-making into concepts in different courses. I am working on the syllabus for next fall, and without a doubt Mogul will be a key part of the course!

Laurie Busuttil
Redeemer College  
 
* See Another *

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