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Business Simulation Games: Instructors

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Oak Tree Simulations produces a family of web-based business simulations designed for use in both graduate and undergraduate courses. Our simulations have a rich 30+ year history, updated for today's demanding learning environments. They allow students to experience the kinds of issues that are involved in managing a small business operation. They are a great distance learning tool to enhance your online courses.

All of our simulations include:

  • An intuitive interface provides ease of use for both instructors and students.
  • Ability to play against the computer or against other students. Use for assessment.
  • Customizability. Choose an existing game configuration or build one yourself.
  • Extensive instructor reports and charts for instructors.
  • Export data to Excel for individualized analysis.
  • Easy instructor control and monitoring from anywhere with a web access.
  • Ability to play across distance, space and time on the web. Potentially, you could form teams across classes, schools, or continents. Game competitors can be potentially anyone, anywhere in the world.
  • Built-in communications system with e-mail connectivity.
  • Robust support features embedded at every stage of the game.
  • The opportunity for student to ask 'what-if' questions by entering a sales estimate and seeing what the results of their decisions would be IF they achieve the sales they forecasted.

Micromatic Business Simulation Game Logo

Micromatic simulates a small manufacturing firm selling one product in three regions. You can set Regions 1 and 2 to be either dollar-based or Euro-based currencies. Region 3 can be a dollar-based, Euro-based, or Yuan-based (China) currency. This allows you to internationalize Micromatic and have students confront exchange rate issues, as well as market differences that you choose to construct. Micromatic helps students to understand how the functional areas of a business fit together without being bogged down in needless detail and provides students with an excellent capstone experience in strategic decision-making. Micromatic also gives student practice developing their team-building skills.
 
Because of the number and type of decisions the student users must make, Micromatic is classified as a medium to complex business simulation game. Each decision round requires students to make approximately 100 decisions. When using the simulation, your students will:
  • Decide their company mission, goals, policies, and strategies.
  • Develop skills in planning, organizing, staffing, directing, and controlling a business.
  • Make decisions in the areas of:
    1. Marketing, including market research and sales forecasts.
    2. Finance, including short-term and long-term loans, as well as whether to issue or retire shares of stock.
    3. Manufacturing, including raw materials orders, production volume, scheduling, staffing, and inventory control.

 
Request a Micromatic account to get started

Mogul Business Simulation Game Logo

In August 2011, Oak Tree Simulations released Mogul Version 4. This version offers the most up to date, entry level business simulation available on the market. To learn more visit:Mogul V4 Release Notes.
  Mogul is targeted at introductory management courses. It simulates a small manufacturing company that sells two products in one region. Each decision round requires students to make approximately 40 decisions. Students learn the basic interactions between the various functional areas of business (marketing, operations, finance) without being overwhelmed by a mountain of detail. Mogul helps students get a first hand experience with the concepts they are reading in their textbook, allowing them to practice their managerial skills in running a business in a safe environment. They also develop the "soft" skills of working in teams. When using the simulation, your students will:
  • Decide their company mission, goals, policies, and strategies.
  • Develop skills in managing the functional areas of their business.
  • Make decisions in the areas of:
    1. Marketing, including product position and promotion.
    2. Finance, including short-term loans and mortgages.
    3. Manufacturing, including in-house production vs. sub-contracting.

  Request a Mogul account to get started

Maven Marketing Simulation Game Logo

Maven is targeted at introductory marketing courses. It simulates a small marketing company that sells up to two products in one, two, or three regions. The products are sold through retail markets to the general public. The two products are not substitutes for one another, nor are they complementary. This means that the sales of one product do not effect the sales of the other product. The manufacture of the products is sub-contracted to another company. Each decision round requires students to make approximately 65 decisions.
  Using Maven, your students will learn to apply the 4 Ps of marketing to a business enterprise. Maven has students apply the marketing concepts they are reading in their textbook. They also develop the skills they need to successfully work in teams. Using Maven Team and Solo, your students will:
  • Decide their company mission, goals, policies, and strategies.
  • Develop skills in planning and executing their marketing strategy.
  • Execute their strategy by making decisions regarding:
    1. Pricing, product quality, and investment in features development for products.
    2. Allocation of promotional dollars between "push" vs. "pull" options.
    3. Purchase of market research.

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"Tell me, and I will forget.
Show me, and I may remember.
Involve me, and I will understand."
-- Confucius, 450 BC
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